3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.
Google is getting VERY good at catching spun content so you'd better be talented at manual spins. If they DO catch you, of course they'll spank you... and hard. So anything you use spun content on is inherently AT RISK. Worse yet... Google gets better at finding spun/poor content every year. So in the longrun you're screwed. I'd weight your other options and see if you couldn't find a cheaper source for manually hand written content.
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