Think of it this way: What do you have more chance of hitting, a distant, tiny target or the broad side of a barn? For the sake of search engine optimization, you want your website to be the broad side of barn. The more quality articles, or unique readable content, your website or blog offers to search engines (and therefore the general public) the more exposure your website will receive from major search engines.
Don't you hate it when your synonyms make no {sense|perception}? Don't settle for the "content garbage" that most spinners vomit out. WordAi can tell subtle differences between words and makes sure each synonym it picks makes complete sense. This gives you articles that are automatically readable, without you needing to spend countless hours fixing them up! 
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